Promoting Belfast
The Promote projects will represent a £2.5 million investment in Belfast over 5 years. Promoting Belfast City Centre to increase the number of people who visit – for business, for retail and for leisure, also retention of those already in the City Centre who are working, studying or visiting. This was a key area in which businesses in the Belfast One area wished to see investment and improvement.
Branding Strategy
Belfast One is working towards creating a recognizable and cohesive brand for Belfast City Centre, ensuring that our visitors know they are within a managed area and can expect high standards.
We have partnered with McCadden, a well-known and respected branding agency in the city, responsible for other prominent brands, including that of Belfast itself. Through this partnership, we aim to strengthen and embolden our brand, making it easily identifiable and enhancing the area’s vibrancy and regeneration.
This strong brand presence will enable Belfast One businesses to promote themselves with confidence using our various platforms and contribute to the overall growth of the City Centre Collective.
Belfast One has created an annual events calendar designed to attract people to and around the City Centre.
Projects
Belfast One-Way Edit Fashion Show
Easter Egg Hunt