Promoting Belfast

We make Belfast city centre a place people want to visit, explore, invest in and enjoy. Through events, marketing campaigns, partnerships and a strong Belfast One brand, we showcase everything the city has to offer, drive footfall and support the businesses that make Belfast thrive.

Our Impact

50+

Events delivered

250K

External funding secured

+297%

Marketing & social reach growth

Thousands

Visitors brought to the city

Our Projects

We celebrate what makes Belfast uniquely Belfast through a year-round programme of events, campaigns and experiences that drive footfall and encourage people to spend more time in the city. From Halloween Takeover and Santa's Post Office to Restaurant Week and Summer Cinema, our campaigns showcase Belfast's culture, creativity and character while supporting local businesses.

Belfast Restaurant Week

A city-wide celebration of Belfast's food and drink scene.

Bringing together restaurants across the city centre, Belfast Restaurant Week encourages people to discover new venues, support local hospitality businesses and experience the diversity of Belfast's dining offer.

Impact

67 Hospitality participating
1.1M Social Campaign reach

Belfast Summer Cinema

Transforming City Hall into Belfast's biggest outdoor cinema.

In partnership with Belfast Film Festival, Summer Cinema creates a unique city centre experience that attracts families, couples and visitors while increasing footfall for nearby businesses.

Impact

6,400 Tickets booked
675k Social media reach
49 Businesses involved

Halloween Takeover

A city-wide celebration that has become one of Belfast's signature seasonal events.

From giant Halloween installations and family experiences to city-wide entertainment, Halloween Takeover brings thousands of people into the city centre and supports businesses during one of the busiest times of the year.

Impact

1,178 Visitors
728K Event reach

Promoting Belfast as a Place to Visit and Invest

We work with partners including Invest NI, Visit Belfast and Belfast City Council to position Belfast as a vibrant destination for visitors, investment and business growth.

Keeping Businesses Informed

We keep levy payers informed through regular business briefings, email updates, videos, infographics and "You Asked, We Did" reports, demonstrating how levy investment is making a difference across the city centre.

Strengthening the Belfast One Brand

From city centre events and marketing campaigns to on-street projects, we ensure our work is clearly recognised through the Belfast One brand, making it easy for businesses and visitors to see the impact of BID investment.